Marketing to Hispanics Evolving… Finally
As expected, the 2010 Cenus is revealing some impressive facts ref Hispanic demographics – which leads to some unexpected conclusions about Hispanic trends… This article on Marketing to Hispanics shows just how quickly major corporations are reacting to these trends. Of particular interest to me is the departure (finally) from anything having to do with Hispanics being Spanish-only. Dont get me wrong, I’m proficiently bilingual and bicultural, and I deal in Spanish-only situations constantemente (constantly…), but like millions of young, professional, US-born Hispanic Americans, English is my first language. It’s about time we see mainstream marketing targeting Hispanics without leaving the mainstream.
I recommend this article from my colleague, Alejandra Labanca, at the Miami Herald. Interesting story… http://www.miamiherald.com/2011/06/05/2251284/marketing-to-hispanics-takes-center.html